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There is no “away.”

781kg of materials per person, per year. Fourth worst in the OECD.

Aotearoa standardised what can be recycled. But every council still communicates it differently. Different bins, different signs, different rules. Same materials.

Love You Bye is a materials recycling and re-use design system. One visual language for one country. Free. Open source. Built to be adopted.

781kg

of materials per person, per year

~12%

kerbside contamination rate (Auckland)

~35%

of materials recycled or reused

The signals

Every material gets a signal.

Three marks. One means it comes back. One means it’s buried. One means it depends on you.

See you soon

See you soon

This material comes back. Glass, aluminium, paper, steel, plastics 1, 2, 5.

Wasted

Wasted

This material is buried. It goes into the ground. Someone chose that.

Almost

Almost

This material comes back—if you do something first.